Our Faculty

Dr. Veenu Arora is a management expert having over 15 years of experience in the areas of consultation, personality development and teaching. She is currently working as Associate Professor of Management. Apart from carrying degrees in Masters of Commerce & M.Phil in management, she has also actively indulged in few certifications in behavioral programs like Facets personality assessment, “Basic lab on human processes” organized by Indian Society for Applied Behavioral Sciences; behavioral testing from IP University; Certificate in guidance (CIG) an IGNOU- NCERT collaborative project. She has assisted various teams for individual growth to align the gap between educational institutes and industry expectations. She did her Ph.D. in management on topic “A strategy for identification of training needs and enhancing the effectiveness of middle-level bank employees: A comparative study of public and private banks”

Dr. Swati Bhatia is working as Associate Professor and Convener – RDC at Asian Business School. She is a HR professional with rich experience of more than 16 years in corporate and education industry. She is a double Post Graduate and Doctorate in Management. Prior to joining ABS, she has worked with various BSchools/ Universities and companies of repute. She is unwavering, meticulous and highly competent professional and has consistent record of achieving best results with a proven ability in implementing her work in organized manner. She possesses effective communication skills and is a team player with strong organizational, logical and problem solving abilities. Armed with multitude of competencies and work experiences, she is confident to carry forward organization’s vision & objectives with sufficient ease and dedication. To her credit, she has published papers in UGC approved Journals and attended various workshops and Faculty Development Programs organized by management institutions and other organizations. She has been recently conferred with “The Best Researcher Award in September 2019” for her outstanding performance in the field of research and Development by ESN Research Group.

Mr. Vinod Dhar is presently working with Asian Business School as Assistant Professor in the field of Marketing. He is PGDM with specialization in Marketing from IIM Ahmedabad and has a rich experience of about 21 years in Corporate as well as Academics. He started his career in the field of Sales and Marketing and worked for brands like Onida and Sanyo at various positions all over the country. He was also involved in training of salesforce during his stint in Corporate. After exploring himself in Corporate, he moved to Academics to follow his passion for teaching and training. Marketing Management and Production & Operations Management are his key areas of interest.

Ms. Poornima Singh is currently working with the Asian Business School as Assistant Professor. She has professional experience of both academics and industry for 10 years in various organizations across India. She is UGC-NET qualified and has completed her M.Sc from the University of Pune. She is currently pursuing Ph.D. in Environmental Science and Management from a renowned Government institution. She has published research papers in various journals and has also attended various national and international courses, workshops, conferences.

Ms. Bushra is currently associated with Asian Business School as an Assistant Professor in Finance. She has 12 years of experience in teaching in various institutions. She has qualified UGC-NET and is currently pursuing PhD in Behavioural Finance from Amity University, Noida. She has done her Masters of Business Administration from Maharshi Dayanand University and M Com from Delhi University with finance as specialization. She has done B.Com (Hons) from University of Delhi and B.Ed from Guru Gobind Singh Indraprastha University. She has to her credit research papers presented in conferences and published in reputed journals. Her areas of interest include Behavioural Finance and others related areas of Finance. She is convener of Finance Club-Bulls & Bears and also a member of Research and Development Cell.

Ms. Shipra Shrivastava is working as an Assistant Professor and Program Convener at Asian Business School. She has done her MBA with specialization in Human Resource Management and Marketing. She possesses a rich experience of 15 years out of which she has worked in corporate for 3 Years. She has earned various accolades during her various job roles. Apart from teaching subjects; she has also acted as a student counselor. She has also authored a book in the domain of Human Resource Management. She has been the recipient of Dr. Sarojini Naidu International award for her sincere contribution in the growth of the country. Her areas of interest are Human Resource Management, Organisation Behaviour, Change Management and Competency Mapping. Apart from publishing research papers in Journals, she has also attended various workshops and presented papers in several National and International conferences in Institutes of repute including IIMs.

Currently working as Assistant Professor and Head – Crafting Prodigy Program at Asian Business School, Ms. Garima Malhotra is a soft skills trainer who has delivered need based value added soft skills training for students, academicians, corporate and government officials. She is an organization psychology enthusiast who has confidently proposed her services by effectively addressing the needs of the institution. She is a Certified Consultant in Training & Development (CDC, Govt. of India) and her Research Areas include “Organization Change and Development towards Employee Satisfaction”. She has been a trainer and facilitator with over 3 years of experience and has established her expertise in communication skills, soft skills and behavioral skills. She incorporates various life skills during trainings, by ensuring the active participation and involvement of the participants and makes it result-oriented for the benefit of teams and organizations. As a Training and Development specialist, her work in the industry includes trainings for groups as well as individual counseling sessions. She works across industries, running short term and long term training workshops and programs.

Ms. Preeta Rajiv Sivaraman is currently associated with Asian Business School as Assistant Professor and Head – Examinations. She has about 17 years of experience in corporate and teaching. She has taught in Engineering and Management institutions in Delhi and Mumbai. She is a graduate in Science, Master of Computer Applications from Barkatullah University, Bhopal and is M.Tech (Computer Science) from Dr. A.P.J Abdul Kalam Technical University, Lucknow. She has attended various workshops, seminars, FDP’s and published research papers in National/International Journals/Conferences.

Ms. Shivali Verma is currently associated with Asian Business School as Assistant Professor of Economics. She is a Post Graduate and NET qualified in Economics. She has a rich experience of 5 years of working as Data Analyst, while mentoring students for Research Methods. She has successfully handled a gamut of diversified functional areas in teaching and mentoring students in diverse PG Research projects. Her research and teaching interests include areas of Business Economics, consumer behaviour, Managerial Economics, International trade and Development Economics.

Dr. Rachita Kapoor Bhasin is working as an Assistant Professor at Asian Business School. She is a PhD in marketing, along with possessing a Master of Commerce degree from Jamia Millia Islamia and is a commerce graduate from University of Delhi. Dr. Bhasin’s research interests are focused towards green initiatives with regards to consumer behavior and preferences and environmental awareness. She has published multiple research papers and articles in prestigious international and national management journals and has also presented her research on various seminars and conferences both at national and international level.

Mr. Sumit Rastogi is currently working with Asian Business School as an Assistant Professor in Operations. He has completed his M.Sc. and M.Phil in Statistics. He has around 20 years of teaching experience. He is also CSIR-NET qualified in Mathematical Sciences. He has handled various academic positions like – Program Chair, Associate Dean, Head Examinations in previous colleges. He has various research papers published in journals of repute. He has also conducted an MDP on Data Analysis through Excel at PHD Chamber, New Delhi. He has conducted various workshops on excel and SPSS for faculty and students. His subject areas include Business Statistics, Operations Research, Research Methodology.

Ms. Priyanshi Sharma is currently engaged with Asian Business School as an Assistant Professor in Finance. She has qualified UGC – NET in Commerce for three times consecutively and recently pursuing PhD. in Commerce from Amity University. She has completed her bachelors in Commerce (B.com) and masters in Commerce ( M.com) from University of Lucknow. She has also done Company Secretary Course from Institute of Company Secretaries of India (ICSI).She has to her career research papers presented in conferences and published in reputed journals. Her areas of interest are Taxation, Law and others areas of Finance.

Ms. Jayati Ranga is currently associated with Asian Business School as Assistant Professor in Management. She is a certified trainer from Indian Society for Training and Development (ISTD) and has been associated with various training assignments of Ministry of Tourism. She has dual masters in Human Resources Management and International Business. She holds a rich experience of 10 years in teaching at various universities. She has presented multiple research papers in both national and international conferences and also published quality research papers in reputed journals. Her research interest lies in innovative teaching methodologies in order to make learning more effective.

Dr. Syed Ajaz Ahmad is currently associated with the Asian Business School as Assistant Professor in Marketing. He has done his PhD in Management through Aligarh Muslim University. He is Management Professional as well academician and has two years of corporate experience at Managerial level and five years of teaching experience to his credit. He has an extensive exposure to research Methodology at national and international level. He is very proficient in the use of statistical tools like ANOVA, MANOVA, and Structured Equation Modeling (SEQM). He is also an expert of SPSS and AMOS Software and has been invited as resource person for many research methodology workshops. He has published many research papers in the national and international Journals. He has attended many workshops on research methodology and research tools at national and international level. He has attended conferences and presented research papers in India and Abroad. He is the member of editorial board of many referred journals. His area of Interest is Consumer behaviour, marketing research advertising and Customer relationship management. He has carried out many research studies on cross cultural Consumer Behaviour.

Dr. Sarmistha Sarma is a Professor, Consultant, Author, Editor and Columnist. At present she is a Professor of Marketing ( Department of Management )at Asian Business School NOIDA. She is a Subject Matter Expert to Tata Consultancy Services since 2018. She had a popular column in Dainik Bhaskar named “Shabdarth” brought out in Hindi , Marathi and Gujarati. She has authored 5 books in various domains of Marketing and is presently Chief Adviser of IITM Journal of Business Studies (JBS) a UGC Care Listed Journal .Also she is in the editorial advisory board of Ecoforum Journal in Romania actively promoting research in business management globally.
Along with all these roles she is associated with National Council of Educational Research and Training (NCERT) as a teacher trainer and was a member of the team that designed all India Teacher Training Manual. She has also been a member for designing Global Supply Chain Management course for IGNOU,MBA Programme. She is empanelled as a PhD research guide with All India management Association (AIMA).She has been e-content evaluator for Assam for the Commerce stream standard 11th and 12th for Central Institute of Educational Technology(CIET),New Delhi and also a reviewer for Vocational Education textbooks of standard 11th and 12th for the Pandit Sunderlal Sharma Central Institute of Vocational Education (PSSCIVE) a constituent unit of National Council of Educational Research and Training (NCERT), under the Ministry of Education (MoE), Government of India.

Ankita Shukla is an accomplished academician, scholar, and institutional leader who currently serves as an Assistant Professor at Asian Business School in Noida. With over Eight years of experience in management education. She has earned various accolades during her various job roles. She holds master’s degrees in both management and economics from AICTE and CSJM University Kanpur, respectively, and is currently pursuing her Ph.D. in Management. Her professional background encompasses extensive expertise in both academics and administrative procedures. She has also authored a book on Human Resource Management and has been an Editor in an Edited Book also. She has authored several research articles that have been published in both national and international journals, showcasing her proficiency in research and academic writing. She has also attended various workshops and presented papers in several National and International conferences in Institutes of repute

Ms. Shubhika Gaur is an accomplished academician and HR professional currently serving as an Assistant Professor in Marketing at Asian Business School. With a strong educational background and extensive experience in both teaching and corporate domains. Ms. Shubhika Gaur currently pursuing a Ph.D. in Marketing from JIIT Noida. She completed her Master degree in Marketing after earning her Commerce Graduate degree, showcasing her dedication to building a comprehensive understanding of the field. With a combined experience of 7.5 years, Ms. Gaur has an excellent blend of teaching and corporate experience. She has spent 4.5 years as a faculty, imparting her knowledge and mentoring students in various marketing disciplines. Prior to her academic career, she gained 3 years of valuable corporate experience in the HR domain. Ms. Shubhika Gaur has a broad range of interests within the field of marketing. Her areas of specialization include Marketing Management, Business Law, Organizational Behavior, Industrial Law, Advertising Management, Sales and Distribution, Retail Marketing, and Consumer Behavior. As a passionate researcher, Ms. Gaur has contributed significantly to the academic community. She has published numerous papers in esteemed National and International Journals, including those indexed in renowned platforms such as SCOPUS, ABDC, Google Scholar citation indexing, and EBSCO. Her research work demonstrates her dedication to advancing knowledge in marketing and her commitment to staying updated with the latest trends and developments in the field. In addition to her research publications, Ms. Gaur has also published various patents. Ms. Shubhika Gaur actively participates in conferences and workshops conducted by reputed institutions. Her presence in such events allows her to network with fellow academicians and industry professionals, further enhancing her knowledge and insights.

Ms. Anjali Suri is currently associated with Asian Business School as an Assistant Professor in Accounts and Finance. She has a good experience in teaching and also has a good knowledge of derivatives as she worked as an Arbitrageur for 1 year. She has qualified UGC-NET and done her Masters in commerce from Dr. Bhim Rao Ambedkar University. She has a certification in equity derivative and research analyst from NISM. She is also pursuing B.Ed. from Jiwaji University Gwalior. She has a published research paper in peer-reviewed journal.

Dr Richa Sharma is currently associated with Asian Business School as an Associate Professor in Operations Management. She has 14 years of Academic and Industrial Research experience in Education Sector, manufacturing Sector and consultancies. Her Field of specialization is Production Operations Lean management, Quality Management, and Industrial Engineering. Gold Medalist in M.Tech (Manufacturing Systems) Post Graduation from Punjab Technical University in 2007. She was officially Appreciated as Expert Speaker Consultant by NPC 2021 (National Productivity Council, Government of India)for delivering training sessions webinars in 5S Lean Implementation. She was also nominated for “Women Researcher Award: Lean Specialist in International Scientist Awards 2021 on Engineering, Science and Medicine, VD Good Technology Organization.

Successfully implemented Lean Tools (5S and TPM- Japanese Philosophy) in Corporate manufacturing sector like Vardhman Group, Hero Motors, Yamaha Motors, BORL etc. More than 15 research papers has been published in various national and International Journals indexed in SCI and Scopus and conferences in the field of Production Operations Lean Management.

Dr. Maroof Ahmad Mir is currently working as Associate Professor in the area of Finance and Accounts. He has done his Ph.D. in the area of Finance from Aligarh Muslim University and has qualified UGC-NET in Management. He has completed his Master of Business Administration in Finance and Accounts from AMU, Aligarh. He has an overall experience of around 13 years and his areas of interest include Portfolio Management and Financial Management. Dr. Maroof is the recipient of ‘Best Researcher Award’ at ABV – Indian Institute of Information Technology and Management, Gwalior in June 2013. He has taken courses on Econometric Modeling in Finance at IIT Kharagpur, IIM Calcutta, IIIT Gwalior, IMT Ghaziabad and National Institute of Securities Markets (NISM), SEBI. He has also attended various conferences and workshops at institutes of repute. His research work has been accepted for presentation at various reputed organizations like IIM Ahmedabad, IIT Kanpur, IBS Hyderabad, etc

Dr. Shweta Batra is a Doctorate in Management and is currently working as Associate Professor and Dean Examinations in Asian Business School. She is a HR professional with rich experience in corporate and education industry. She also has a good industry exposure in international business. Dr. Batra has participated in many seminars and conferences which connects her well with area of her specialization. Advance looking combined with academic visualization to foster intellectual development of young scholars in India characterizes her. She works towards providing thorough academic awareness on various subjects in order to impart better quality of education. Dr. Batra has twice received the Best Research paper award in International Conferences. In the year 2021 she was awarded by the Uttar Pradesh Government for her outstanding contribution in the implementation of New Education Policy 2020. Dr. Batra is also the recipient of Dr. Sarojini Naidu International Award 2022 for her sincere contribution in the education industry towards the growth of country.

Dr. Sunita Verma is currently working as Associate Professor and Dean – Student Welfare in Asian Business School. She has done her doctoral research in the area of Employee Engagement from the School of Business and Management, Jaipur National University, Jaipur. Her research was on Analysing Antecedents and Consequences of Employee Engagement in Organized Retail Segment. She is a Post Graduate in HR and Marketing and UGC- NET qualified in Labour Welfare and Industrial Relations. She is also a degree holder in Commercial Secretarial Practice from Commercial Secretarial Institute, Delhi. Dr. Verma has an experience of more than 12 years in corporate and academics. Before joining ABS she was associated with BSchools and management institutes imparting valuable knowledge towards overall growth of the students as well as the organization. On the corporate front, she was associated with MPS, Vodafone, Tata Indicom and Cottage Emporium (a government undertaking).

Dr. Lalitya Vir Srivastava, Director- AEG is a healthy blend of academics & industry with rich mix of experience of more than 21 years in national & multinational organizations at various managerial levels. He has completed his MBA (Marketing), PGDBA (Foreign Trade & HR), PGDIRPM and Doctorate in management from renowned institutions. He has contributed in the field of research on emerging issues of management and industry, which have been adjudged the best in national and international conferences. He has conducted many corporate training programs, workshops for faculty development, skill enhancement programs for the sales professionals in industry and product training for members of FOGSI (Federation of Obstetric and Gynecological Societies of India). During his corporate tenure, he developed the strategy for major brands he worked for. His knowledge & professional skills are reflected in his innovative teaching methodology that connects the classroom learning with the real corporate applications.